Knighton Bond

Mathematics, physics, and a wealth of coding expertise. As you can imagine, spoken language wasn't the strength of Knighton Bond's founder Syan Reid.

I've known Syan for nearly five years, and I can't imagine a more qualified candidate for Champion-Smith Creative.

After mining the abstract and non-linear methods of Syan's genius, I was able to extract the symbols of his philosophy and create a short film that was screened at the Soho Hotel in London.

The event held just short of fifty venture capitalists, a portion of whom engaged in further enquiry and others contributing to Knighton Bond's raise on that same night.

Stepping outside of what is expected doesn't always mean fringe. It means going a little bit deeper, to the core of why we engage in business; as a vehicle for the development of society, community and culture.

This highly creative project was met with applause from the audience and the feedback was consistent across the board. We received praise for how the film grounded AI algorithm technology in natural phenomena, which reflected Syan's artistic approach.