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Troutead Opticians
Project Type
Brand Identity
Date
January 2026
Clayton's willingness to be open and share his personal, lived experience is what allows the viewer to connect, to feel and to relate.
Working with people like Clayton makes my work feel effortless, easy and fun. Because in truth, while the technical processes would confound most of my clients, the interaction between us is incredibly simple.
In this interview, I guided Clayton to the place inside himself where he feels the most joy in his day to day. This joy is rooted in his own journey, a story of friction and consequence.
Today, Clayton's heart-led intention is to remove that friction for other people and offer them a better quality of life.
